Who Are The Top Broadway Ticket Brokers?

Broadway Ticket Brokers Still Make Up A Large Chunk of Ticket Sales

With the advent of the internet came the democratization of ticket sales and a lot of Broadway ticket brokers went out of business. Much like travel agents, these ticket brokers had to find new areas of business, but the ticket brokers that remain still sell a lot of tickets and they may have now found their niche market.

STOREFRONT (BRICK AND MORTAR) TYPE BROADWAY TICKET BROKERS

Stubhub Ticket Office

Located at 1440 Broadway (at 40th Street) in Times Square, this outlet is one of Stubhub's Last Minute Service Centers. It is for customers who have purchased their tickets on Stubhub.com just days or even hours prior to an event and therefore need to pick them up last-minute. Stubhub users go here to pick up tickets purchased for events at MSG, Lincoln Center, Radio City Music Hall, Jones Beach, Apollo Theater, and for all Broadway shows.

Americana Tickets NY

With an office located conveniently in Times Square at 115 West 45th Street, Americana sells tickets to Broadway and Off-Broadway shows, as well as concerts and sporting events. With a steep mark-up on Broadway tickets (labelled as "service fees") you might be better checking directly with the theater box offices.

Applause Theatre and Entertainment Service

A popular ticket broker located at 311 West 43rd Street, Applause specializes in the "personal touch," sort of acting as the ticketing equivalent of a travel agent, recommending restaurants and parking in addition to its chief job of procuring tickets for customers. Headed up by Rich Gladstone, who is the long-time owner, this family owned business continues to offer Broadway show tickets to retail buyers and travel agents.

Keith Prowse USA

Believe it or not, Keith Prowse has been selling tickets for 200 years, and the company has offices all over the world. Naturally the USA office is right in the heart of the American theater world, right on West 44th Street in the Broadway theater district. However, as with most ticket brokers these days, it is preferred that ticket orders be placed online or by phone.

Broadway Inner Circle

This VIP ticket service, located on 8th Avenue in New York City, offers specialty Broadway ticket packages, such as dinner and a show deals, and special treats like private singing lessons with a professional and Broadway backstage tours.

Continental Guest Services

Continental Guest Services boasts an illustrious past that includes the famed Golden LeBlang Ticket company and other famous ticket broker acquisitions,, but has sadly morphed into a vanilla "hotel lobby" Broadway ticket broker. Its Broadway ticket markups aren't huge, but it is sad to see this once-famous family business, that broke new ground (The google of its day), operating in such a lackluster and predictable manner.

WEB BASED (TRADITIONAL MECHANISM) BROADWAY TICKET BROKERS

Broadway.com

Something of a wolf in sheep's clothing, Broadway.com has used its enviable domain name as a way of leading customers to believe that it is the official ticket seller of Broadway. The reality is that Broadway.com is a middle man ticket broker that just purchases Broadway tickets on behalf of the buyer and then adds on their own surcharge.

Stubhub.com

Allows users to sell tickets at a specified price or auction style, although auctions are less common. Stubhub positions itself as a way for regular Joe's to sell their unneeded tickets, but the reality is that many ticket brokers use this site to ply their wares.

TicketLiquidator.com

A popular online ticket broker that includes tickets for many of the most sought-after Broadway shows. Like many online brokers, don't count on them to have comprehensive up-to-date Broadway listings, though (as we write this, they're advertising on their main Broadway ticket page that they have tickets to Broadway shows that closed three years ago).

FrontRowTickets.com

Offering tickets to sporting events, concerts, and Broadway shows, this ticket broker claims to specialize in obtaining and reselling tickets located in the first 10 rows. However, a glance at their Broadway inventory reveals that plenty of seats in the rear orchestra and even the rear mezzanine.

ReedsTickets.net

The Broadway and theater ticket information on this ticket broker site, which always ranks high in the search engines when looking for Broadway tickets, is more up-to-date than most broker sites.

WEB BASED (AUCTION STYLE AND BUY-NOW) BROADWAY TICKET BROKERS

eBay.com

Many ticket brokers list their inventory on eBay, though the site's waning popularity makes it a less desirable option. Traditionally eBay is known as an auction site, but more and more sellers are offering their items at a Buy Now price so that potential buyers aren't deterred by the thought of having to wait for an auction to end.

Craigslist

Although not a straight auction style site, Craigslist is more like the wild west of ticket sales. The Tickets section is swarming with ticket brokers who will sell off their unsold inventory to the highest bidder - or to anyone who shows interest as the event nears. Mixed in with the brokers and scalpers are regular folks who need to get rid of tickets they can no longer use and a liberal dose of scammers who are offering fake tickets or no tickets at all.

At Craigslist there is no telling how much you could end up paying for Broadway tickets - depending on who's selling, you could pay only face value, you could also get slammed with a huge mark-up price, or you might get lucky and find a desperate person selling their tickets for a bargain.

Facebook Marketplace

This forum is fast becoming the standard for uber-local Broadway tickets sales and a lot of them are coming from ticket brokers. What is good is that there is buyer feedback on Facebook marketplace and this is a good way to steer clear of the scammers, as Facebook does a good job of limiting fake accounts.