Regular Priced Broadway Show Tickets Can Be Purchased From Various Official Ticket Sources. Ticket Purchase Methods Include Online, Over the Phone and In-Person Ticket Sales.
What Are Regular Priced Broadway Tickets?
Regular priced tickets are also called a face-value tickets. This ticket is set at the regular price and is sold by the Broadway producer at face value, or MSRP.
Regular Price Ticket Sets Standard For All Other Ticketing
This ticket is probably the most important of all as it sets the standard for ticket pricing for all the surrounding ticket pricing. It is the preferred method of ticket purchase for the "top 5" shows that are often completely sold out. It is this ticket that ticket brokers often buy and resell for a higher price.
This ticket is priced somewhere in the middle of discount Broadway ticket offers and the secondary market ticket brokers, is the regular priced Broadway show ticket.
Buy Regular Priced Tickets When There Are No Discount Broadway Tickets
Obviously, ticket buyers often want to buy Broadway tickets at a discounted price, by using Broadway discount codes or other special discount options such as lottery or rush tickets. - But the most popular Broadway shows aren't going to offer any discount tickets if they are already able to sell 100% of their ticket inventory as they have no motivation to do so.
If there are no discount ticket offers on a show, the next best bet is the regular priced Broadway ticket.
Avoid Buying Regular Priced Tickets Through a Ticket Broker
If you search Google for Broadway tickets, you'll find lots of ticket brokers wanting to charge you a big mark-up for Broadway tickets. Buyers should not fork over all that cash to those guys until you have looked into buying regular full price tickets directly from the official source, i.e. the official ticket seller for that show, that sells the ticket at regular (or face) value.
Official Broadway Ticket Sellers
The organizations below are only allowed to sell tickets at the regular price, face value of the ticket. Below is a list of the official and approved ticket sources that sell Broadway tickets for each show at their regular full price, which is also known as 'face value'. Each Broadway show only uses one official approved ticket seller to sell regular-price Broadway tickets. The list of approved ticket sellers are:
- Telecharge
- Seatgeek
- Broadwaydirect
- Ticketmaster
ONLINE AND PHONE BROADWAY TICKET SALES OF REGULAR PRICED TICKETS
Telecharge Tickets
This is the official ticket outlet for Broadway shows that reside in theaters owned by Jujamcyn Theatres and the Shubert Organization, as well as Lincoln Center Theater, which accounts for about 70% of all the Broadway plays and musicals. Telecharge, which is owned by the Shubert Organization, also sells tickets for many Off-Broadway shows and other performance events.
Telecharge doesn't charge more than full-price for Broadway tickets, but it does add on a service charge and a handling fee. They also sell the "Premium" tickets (In response to ticket brokers snapping up all the best tickets) which are a selection of the best seats in the theater sold for a price that is set much higher than regular full price.
Broadwaydirect Tickets
Broadway Direct now offers a slew a Broadway shows, directly from the show producer
SeatGeek Face Value Tickets
Seatgeek offers all the Broadway show tickets from the Jujamycn group of theatres
Ticketmaster Face Value Tickets
Broadway tickets are just one of many types of tickets that are sold through this well-known ticketing outlet. Ticketmaster is the official ticket outlet for Broadway shows residing in theaters owned by the Nederlander Organization and for all Disney On Broadway shows, which is about 30% of all the shows on Broadway.
Ticketmaster charges regular full-price for Broadway tickets, but it adds on a convenience charge, a processing fee, and sometimes delivery fees. Ticketmaster also sells the higher-priced Premium tickets. Ticketmaster has set all-time new highs in the convenience charge for all Radio City shows.
IN-PERSON BROADWAY TICKET SALES
At The Theatre Box Office
Every Broadway theater has its own box office that sells full-price and discount tickets to the show playing there during regular business hours. In the old days, waiting in line at the box office was pretty much the only way to get Broadway tickets,
Nowadays, you can save the hassle by ordering tickets online or by phone through Telecharge, Broadway Direct and Seatgeek (fees apply). However, if you live in New York City, sometimes it's just as easy to drop in at the theater box office, where there are seldom lines, you can discuss your seating choices directly with a knowledgeable box office rep and not paying any additional fees (there are no convenience and handling surcharges) that you would normally get with online or phone orders.
One surcharge you can't escape, though, is the "theater restoration fee" (sometimes called a "facilities fee"). Its a small extra charge of a couple of bucks that even newly-renovated theaters now demand. It's just another way that Broadway ticket buyers are still nickel and dimed.
