By Jennifer Chen | Posted on February 21, 2024 9:00 AM
With Poor Ticket Sales And Often Less Than 60% Of The Theatre Seats Being Sold, A Beautiful Noise On Broadway Is Expected To Close Soon
A Beautiful Noise Poor Ticket Sales Doom The Show
With poor ticket sales and often less than 60% of the theatre seats being sold, A Beautiful Noise on Broadway is expected to close. This closing will come before the deluge of new Broadway shows that are arriving on the block in March and April 2024. An official date for the show closing has not yet been announced, but is expected soon.
Poor Weekly Ticket Sales
A Beautiful Noise was scheduled to run through June 30, 2024, but now even that date is up in the air. The weekly ticket sales of $700K are just not enough to support the show, that has operational costs in excess of $1.1 Million per week. Investors may now want out.
The current President's Week is expected to boost sales temporarily, but ticket sales are then expected to drop again when the normal market returns next week.
All Discount Ticket Offers Were Removed
The show stopped selling discounted tickets a few weeks ago, yet remains in the doldrums with its 60% capacity, the 2nd worse showing on Broadway for the last few weeks. This metric is often the kiss of death on Broadway.
The "no-discount" strategy is very common for shows to do just before announcing closure, as a way to claw back some investment money as they garner some positive press. There is often a rush to buy tickets by people who have yet to see the show. The producers will often sell those tickets at full-price to claw-back some income for the investors.
Critical Reviews For This Bio-Musical
Critics were not kind to the show and called it "the latest lame jukebox bio-musical"
The show was designed to appeal to the Baby Boomer demographic that came of age listening to Neil Diamond’s records - but they failed to show up the ticket window. This may be due to the show getting bogged down in a labored narrative premise.
In the show we see a bitter and depressed Diamond of the present day where he relives a sanitized and simplified version of his life story by talking to a psychologist who serves as an interviewer, that culminates in a bit of a contrived attempt to achieve a faux emotional climax. The show is a mess, but it does have some great music and a stellar supporting cast.
The show did not receive any Tony Award nominations.
